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How to Choose the Best Website Address

24 Sep 2011

What is a website address?

Your website address, or domain name, is used to identify and access your website. It looks something like No two website addresses can be the same, so it sometimes requires a bit of clever thinking to ensure that you get a good one. Once registered, the website address is yours to keep, provided you keep paying the annual fee (usually around $40.00). If you let the fee lapse, someone else can snap up the address.

(This was the case last week in Australia, where the owner of forgot to pay his annual fee. Once his registration expired, the address went up for auction on the aftermarket, and was bought for AUD$135,000. And the previous owner didn't get to see a cent of it).

Your website address can also be used as your email address (

How do I choose a good website address?

The best place to start is with something closely related to your business or organisation, for example, your name ( Another good alternative is to find an address based around your main service or product ( Either of these options would ensure that your website address is both relevant and memorable.

Another consideration to take into account is the length of the website address. It can not be any longer than 63 characters, however it is a good idea to stop quite a way before that length. Generally speaking, the shorter a website address is, the better it is. This is because of memorability and ease of typing. However, relevance and memorability both play a much more important role than length.

What not to do...

There are a few things that you should avoid doing when coming up with a website address.

  • Don't take a second-choice ending. You may have seen some websites that end in or As a general rule, try to avoid these endings. Because they are much less common, you will find that people often mistype your address, and end up visiting your comeptitor with the address.
  • Don't use hyphens. If your first choice,, has already gone, don't give in to the temptation to get You will lose visitors who forget to put in the hyphen.


Always double check your domain name!

There have been many instances of people registering a domain name without looking at it from a different point of view. Take a look at these examples:

I bet the first thing going through your mind wasn't "Therapist Finder" or "Experts Exchange".


As always, good luck with your website endeavours. And if you need any advice or help, you know where I am. I'm here.

Brad Gillon